Muted with oil, the tumbling beans become eerily silent. A master roaster watches, knowing that if he pushes them a second too long, they’ll burst into flames. White smoke hangs down as the glistening beans turn ebony. This is French Roast, and you can’t roast it darker. Straightforward, light-bodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its notes of dark caramel and sweet smoke.

8 oz: Makes approximately 25 cups of coffee
12 oz: Makes approximately 35-40 cups of coffee
16 oz: Makes approximately 50 cups of coffee
20 oz: Makes approximately 60-65 cups of coffee
32 oz: Makes approximately 90-100 cups of coffee
BREWING TIP: Use cold, filtered water and a clean machine.
GRIND only as much as you need for one cup or one pot of coffee.
CHOOSE the correct grind. Fine for espresso, medium for automatic drip, coarse for French Press.
MEASURE ground coffee to taste. Start with two level tablespoons of ground coffee per six ounces of cold filtered or bottled water.
STORE in an airtight container to protect the flavor and aroma and ensure rich, fresh tasting coffee. Do not freeze or refrigerate.

Muted with oil, the tumbling beans become eerily silent. A master roaster watches, knowing that if he pushes them a second too long, they’ll burst into flames. White smoke hangs down as the glistening beans turn ebony. This is French Roast, and you can’t roast it darker. Straightforward, light-bodied with low acidity, and immensely popular since 1971, our darkest roast is adored for its notes of dark caramel and sweet smoke.